Affiong Williams

Affiong is the Founder and CEO of ReelFruit, based in Lagos, Nigeria.

ReelFruit's vision is to be Nigeria's largest end-to-end fruit processing company. Its range of dried fruit snacks and nuts are sold in over 500locations in Nigeria, as well as airlines, hotels, and schools.

Affiong manages a team of 80+ employees across 3 regional offices in Nigeria and has created employment for 50 rural women trained to grow high-quality, export-grade mangoes in Kaduna.

In September 2021, ReelFruit closed its $3M Series A fundraise and to expand production capacity 5x to meet growing demand.