Boniswa Sidwaba is the Content Operations Manager for sub-Saharan Africa at TikTok.
Since joining in 2018 she has spearheaded strategic partnerships; Non-Governmental Organisation (NGO) partnerships, music label collaborations and brand partnerships in Sub Saharan Africa. She initiated successful content and creator acquisitions during her time on the creator operations team, as well partnerships with musicians, celebrities, influencers, media platforms and NGOs in South Africa, Kenya and Nigeria.
Outside of TikTok, Boniswa is a DJ, aka JustSyd, and runs a music collective. With experience in digital media and a passion for music, Boniswa has connected musicians and producers from South Africa, New York and other parts of the world.