Deepankar Rustagi is the Co-founder & CEO of [OmniRetail](https://omnibiz.com/), a B2B e-commerce company transforming Africa’s $680BN traditional trade. OmniRetail uses a decentralized supply chain to serve its core customers, informal retailers. By activating networks of logistics and distributor partners on its platform, OmniRetail is able to quadruple the revenues of retailers.
Deepankar has over two decades of experience working in Africa. Prior to OmniRetail, he founded VConnect, an online directory for SMEs. Prior to entering the tech sector, he worked extensively in FMCG, including at Tolaram, where he held roles in sales, marketing and strategy-to-the-CEO.