Sofia Zab

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Sofia is the Global Head of Commercial and Marketing with PalmPay.

Sofia is passionate about designing and scaling business models that solve real-world problems in emerging markets, and has over 8 years’ of experience in commercial strategy, marketing and business development.

She has served on the senior management team for 2 category leaders in Africa - Jumia and Branch, and is currently focused on the exciting challenge of growing PalmPay into the continent’s largest pan-African payments platform.

She is a startup advisor and angel investor with Rally Cap Ventures. Sofia holds a BSc in International Relations from the London School of Economics. She divides her time between the UK, China and Africa.