Sofia is the Global Head of Commercial and Marketing with PalmPay.
Sofia is passionate about designing and scaling business models that solve real-world problems in emerging markets, and has over 8 years’ of experience in commercial strategy, marketing and business development.
She has served on the senior management team for 2 category leaders in Africa – Jumia and Branch, and is currently focused on the exciting challenge of growing PalmPay into the continent’s largest pan-African payments platform.
She is a startup advisor and angel investor with Rally Cap Ventures. Sofia holds a BSc in International Relations from the London School of Economics. She divides her time between the UK, China and Africa.